You have a website for your business but you aren’t getting much traffic? What could be the problem? Search Engine Optimization! (SEO) This is the answer to your problem. It gets your site as high up as possible on Google or some other search engine result pages(SERP).
When people search for words or phrases, it will rank your website on top if it’s relevant with the content on your website.Generally, it means MORE TRAFFIC to your site! Yeay!
SEO has been around long enough for people to understand that it’s an effective acquisition channel. The only problem is that there has been a lot of bad press regarding SEO because of people claiming to deliver on promises and then failing.
The truth is SEO isn’t that hard once you start to get a hang of it. And once you get a hang of it, you’ll start to see your traffic start to grow.
Now, how do we get started? Stay tune and we’ll hook you up with a few basic SEO tactics to get you up and running! All it requires is a little effort, and some re-thinking of how you approach content on your site.
1. Internal Linking
Internal links are links that go from one pageon a domain to a different page on the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:
Enable users to explore a website.
Help establish information hierarchy for the given website.
Aid spread link equity (ranking power) around websites.
Sure, everyone talks about how external backlinks are better than internal backlinks, and they’re right. However, that doesn’t mean you ought to overlook internal links.
Internal links help guide the search engines through your webpage. Without internal links, search engines have a harder time figuring out where they should go next.
Make it easier on them to find your vital pages! The harder you make it for the search engines, the more probable it is that important pages will be missed by the web crawlers. And that means lost traffic. Now, you don’t want that happening right?
2. Great content
Yeah, I get it. Content is king! It’s being said everywhere, and it has been a growing trend in online marketing.
For example, one of the famous content marketing examples is Buffer due to their three-pronged content marketing strategy.
The truth is, great content is extremely powerful and separates the wheat from the chaff. Let’s look at some advantages of great content:
Signifies you as a thought leader – This can lead to unexpected opportunities (i.e speaking or consulting gigs)
Attract links – If your post is really good, you can expect to get links from high quality sources. Better than to have to manually prospect for links am I right?
Attracts social shares – Social shares are now part of the SEO equation and will definitely bring in more traffic. This can even result in more links your way!
Brings traffic to your site – If your content is evergreen, then expect that traffic to last for awhile.
Trustworthiness to your audience – The blog is an excellent point in your sales funnel because people tend to remember people that helped them. Let’s say you sold kitchen countertop and you had a blog about home improvement and someone has gone to your blog for tips on multiple occasions. Who do you think they will turn to when they need a new kitchen countertop? It’s all about helping others!
Bear in mind that creating great content is hard, and also takes a long time. Rome wasn’t built in a day!
Content marketing can be one of your greatest upper hand if you can execute. Some of the most successful bloggers on the internet took years to build up their blog. Slow and steady wins the race so be persistent!
3. Great relationships
What’s the most vital aspects of SEO? Link building, of course! Assuming you have your on-site/technical SEO taken care of, links can really be a traffic driver if used correctly.
The problem here is links are really hard to acquire. Good links are even tougher to acquire. And with the recent Google Penguin update, you don’t want to be messing around with too many dirty links. You want only the good stuff!
So what’s a good way to acquire links? Relationships.
Did that answer disappoint you? I can assure you, that building great relationships with people will grant you some of the highest quality links you’ve ever seen. It’ll take you some time to develop these but they’ll be worth it. If you play your cards right, you’ll get more than just a few links!
Are you ready to build these relationships? Look for influencers online or better yet go to offline events. Subsequent to that, it’s a matter of following up and helping people before you expect anything back.
I guarantee you’ll feel much more satisfied from building a relationship versus building a few links.
If you ever wonder how certain websites rank for so many long tail keywords, it’s because they have a lot of content and a lot of links. The links tell the search engines that a particular site is authoritative so it tells the search engines that they should be placed higher in the search result pages because the site has pretty much earned it. Conversely, a newer site with no links and a lot of content wouldn’t do that well because it’s still relatively new and unestablished.
If you post video content, it’s smart to make use of transcriptions. Search engines can’t exactly crawl everything that’s being said in a video so it’s your job to make this content visible in text format. If you do that, you open yourself to ranking for more long tail keywords.
5. User Generated Content
Giving your users the option to produce content for you creates a sense of community and can even help with decision making. For example, just look at how Amazon’s product reviews:
Besides helping with a purchase decision, the content generated here is great for SEO. Search engine spiders like unique, helpful content and they get plenty of it from product reviews. This is also a big win for Amazon because they don’t have to spend more money to produce content – their customers are doing it for them!
If used correctly, SEO can be a very powerful weapon. Like anything else though, there are no shortcuts. And if you try to take shortcuts, you’ll eventually end up falling short because you’re competing against some of the smartest engineers in the world at Google.
It’s best to invest in a long term strategy that adds value to your audience. Even if you decide to hire someone else to take care of your SEO for you, knowing about SEO will still give you an advantage over business owners who choose to remain ignorant the details of SEO.
Try using one or two of the tactics above and see how it works out for you.
What are some other SEO tactics that have been effective for you? If you have any questions about SEO, feel free comment down below.