5 PROVEN Steps to Optimize Your Website Like a PRO
Feature Image via blog.chatpath.com
Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other platforms available, but nothing really rivals search engines. One clear evidence would be the fierce competition between business owners for certain keywords that relate to their industry.
This is a real issue considering how much the Google’s search algorithm is constantly evolving over these years to provide the best search results. As a matter of fact, so many business owners just don’t bother with it at all. With this in mind, there are several steps to optimize your website so it would continue to stay ahead of the search curve. Read on and find out!
1) Include Video Content
Any website would be seriously lacking without prioritizing video as a main content medium. More and more businesses are starting to incorporate video into their content marketing strategy. With its incredible popularity, video is no longer just an option when it comes to marketing – it’s a MUST. In fact, Google is constantly changing its criteria for ranking websites and determining their placement on search results pages.
Hence, video has become such an invaluable part of any digital marketing strategy. Nevertheless, it does need to be optimized in order to be effective. For instance, you may include a carefully tuned mix of keywords, text, video language, distribution, and promotions. Have a strong video presence on multiple channels, like YouTube, and you’ll definitely notice a difference in your website traffic.
2) Produce Relevant, Impactful Content
It is of vital importance to produce quality, relevant content because search engines take into account a whole host of factors to determine your website ranking. It’s not just relevancy in terms of topic that’s important, but also how closely your website and its content matches the search someone is conducting.
If a search engine is able to figure out what the user is looking for, it will be able to offer up a better set of results for that search. Content that isn’t directly relevant to the user’s search engine query will probably never show up in the results at all, which is why optimizing the relevancy of each and every page on your website is so important.
3) Focus on Brand Awareness
Increasing your website’s popularity heavily relies on boosting brand awareness. In order for your website to be popular with your target audience, your content assets needs to be well-liked. This usually comes about in the form of other websites providing a backlink to your site or landing page.
Creating brand awareness and growing your website’s popularity is the best way to optimize an asset for higher placement within search engine results. This could be done through strong and effective marketing, keyword placement, strategic domain choice, and other SEO fundamentals.
Sure, it’s important to make sure the visitor’s experience is a top priority, but having a safe web destination that loads quickly and efficiently gets rewarded with much higher rankings. Improving the load times of you website’s pages and ensuring the experience of accessing and navigating your site meets user expectations will boost conversions and search results placement.
5) It’s all about KEYWORDS!!!
This is pretty straightforward, but it’s important to be highlighted once again. You need to incorporate your industry keywords all throughout your site. In order to increase your site’s optimization, you need to include those keywords as much as possible. However, the placement of those keywords plays a significant role in your rankings. Technically speaking, you’ll want to include them in titles, descriptions, headings, content, images and their alt text as well as URLs/domains.
Also, do not forget to incorporate keywords naturally. This is because you will be flagged by search engines for having poor content if you just stuff them in. To get the most out of this optimization, start with the webpages that generate the most traffic. Then, optimize as you go when you create more pages in the future, such as blog posts or product descriptions.
Ultimately, all of this would not be possible without doing an extensive keyword research beforehand. The following video shows 6 free keyword research tools you may consider to use to power your keyword research.
Optimizing your website is crucial for higher search engine rankings, but also for improving your visitors’ experience and your own web presence. By doing this, your site will be seen as more relevant and popular for a prospective customer’s search query. SEO is all about creating a strong, effective online presence and building brand awareness that will be rewarded with higher page placement in search engine results.
Effective optimization is really about hitting the spot between the technical side and the creative side of things. By finding this critical balance, your website will be looked upon more favorably by search engines and your customers. So, what are your top tips when it comes to optimizing your website? Let us know in the comments below and, while you’re here, don’t forget to share this blog!