The Importance of Copywriting in Digital Marketing
In today’s era where digital marketing is gaining significance, copywriting is everywhere. From advertisements, brochures, websites, and even now, on social media, it is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product.
Unlike traditional writing, copywriting is all about getting the reader to take action– to buy, subscribe to email newsletters, or to keep updated with company news/products. So why is it important in the world of digital marketing? What exactly does a good copywriting offer? Read on and find out!
Copywriting Makes Digital Marketing Stand Out
A good copywriting makes your potential customers want to know more about your business. Indeed, emotions play a crucial part when it comes to people buying a product or a service. Why is a movie or book good? Because they spike our emotions. They make us excited, curious, and wanting more. We feel like we need it. We’re told and feel as if it can solve a problem that needs to be solved.
Copywriting that is done well can make people feel curious about what a product can do, how it can help, and create the emotions that trigger actions that’ll turn into conversions. It tells people why they should, what problems will be solved, and can create the environment in people’s mind that’ll make them act.
It’s no secret that Google loves high-quality and original content. If you need anything or want to know something you’ll probably be Google-searching it, right? Searches appear at the top are usually long-form, in-depth and valuable contents. More often than not, they are able answer all of your questions on just one page and you’ll leave that page knowing everything that you wanted to know.
Copywriting offers SEO benefits for your website and can significantly impact your Google ranking if done right. It emphasizes not only on spiking emotions and getting conversions but also keywords. Most, if not all online contents, are written with a target keyword in mind to reap the SEO benefits. A good copywriting includes several target keywords, entices readers, and makes them feel like they need the product or service.
Apart from that, Google will consider social as a ranking factor. If you produce a lot of high-quality content and share it on social media then your website will rank higher. Not to mention that having consistent fresh content on your website yields higher search traffic, too. Thus, the more quality content you provide, you also gain a stronger authority among other similar sites in Google.
Copywriting Improves User Experience (UX)
UX focuses on having a deep understanding of users – their needs, what they value, their abilities and also their limitations. When we translate that to copywriting, it looks at improving the quality of the user’s interaction with and perceptions of your product. Copywriting then serves as a guidance to your readers on what they can do, show them how to do what they want to do and help them find what they need.
Hence, a good copywriting is essential for UX to create comfort and loyalty in readers and potential customers because all they want is useful and valuable information. Who knows, they may love it so much that they’ll share it with others and thus grow your brand. A good copywriting forms relationships with people and makes your brand more memorable. If the content is good, then people will share it and you’ll be reaping even more conversions than before.
In a nutshell, it is beyond question that copywriting is the backbone of digital marketing. Your business may have every other part of marketing in check and functioning but it’s what you say matters most and holds it all together. A solid, engaging copy can take your product and service from just another thing in the marketplace to something your target audience really needs.
So, has your copy been good enough to attract, entice, convert, and keep clients or customers? If it hasn’t, join iPrima Society today and have our experienced coaches teach you on how to boost your traffic and conversions today with proven copywriting skills. Keep your eyes peeled and discover how a great copy can make a difference.